How it works
Hustle Upgrade · Season 1Seven filmed days. One brand-new website.
Behind every episode is a repeatable journey — and a fair, transparent selection process that runs all season long.
The 7-day build journey
What happens during the production week
Day 1
Meet the business
The crew visits the SME, hears the entrepreneur's story, and scopes what the website needs to do.
Day 2
Plan & gather content
Photos, prices, products and services are collected — the raw material for the site.
Day 3
Design
The brand and layout are designed on the Embiro Neo-Brutalist system.
Day 4
Build
Pages, catalogue and features like WhatsApp ordering are assembled.
Day 5
Content & polish
Copy and imagery go in; the site is tuned for mobile and low bandwidth.
Day 6
Review
The owner walks through the site and final adjustments are made.
Day 7
Launch
The website goes live — revealed on national television.
The selection process
How we choose each week’s business — fairly and transparently
Call for Entries
Apply online any time during the season — intake is rolling, there's no single deadline.
Eligibility screening
We check that you're actively operating in Uganda, have customers, and genuinely need a website.
Sector shortlisting
Eligible businesses are grouped by sector so every sector gets fair coverage.
Evaluation & scoring
Shortlisted businesses are scored on need, impact, viability, growth, story and readiness.
Digital readiness
Shortlisted SMEs submit a content pack — everything needed to build the site.
Recorded pitch & verification
The strongest candidates pitch on camera; the team verifies the business.
Final joint selection
A joint NBS/Embiro panel picks the primary business per episode — plus a reserve.
Your application stays in the pool all season.
Not chosen for one episode? You remain in the live pool for a later, better-fitting slot — or a future season.