About the show
Hustle Upgrade · Season 1A weekly upgrade for Uganda's small businesses.
Hustle Upgrade is a recorded 25-minute television series on NBS Television. Across one season it delivers 13 episodes across 13 sectors — 13 completed websites — showcasing a practical partnership between Next Media and Embiro Technologies.
Transformation, not competition
There is no public vote and no leaderboard. Every featured business wins a real website — the drama is the transformation, not elimination.
Practical & visible
A tangible partnership between NBS Television and Embiro Technologies: one working website, launched on air, every single week.
For the everyday hustle
We back real Ugandan SMEs — the ones taking orders on WhatsApp today — and give them national visibility and a home online.
In partnership
EmbiroThe concept
Each week, one SME is selected from a live pool of applicants. Over seven filmed days — from “Meet the Business” on Day 1 to “Launch” on Day 7 — the Embiro team designs and builds a real, mobile-first website, then launches it on national television.
The tone
Warm, practical, and rooted in the everyday Ugandan hustle. We celebrate the grit of small business owners and show — step by step — how going digital changes what’s possible for them.